The Norca Story: Our Passion, Purpose & Commitment to Swimmers
Made for Swimmers. Own the Pool.
Norca Swimwear is a proudly Canadian-owned, woman-owned performance swimwear brand based in serving swimmers throughout the Greater Montreal area and beyond.
Created from a passion for swimming, Norca was founded on a simple belief: every swimmer deserves quality, comfortable and affordable swimwear that supports their goals, fits their lifestyle and gives them the confidence to own the pool.
We believe performance swimwear shouldn't be complicated or overpriced. Whether you're just starting your swimming journey, training for your next competition or swimming for fitness, you deserve swimwear that works as hard as you do.
Our Mission
Our mission is to make quality performance swimwear accessible to swimmers of all ages, abilities and experience levels. We strive to combine comfort, durability, functionality and affordability while creating innovative products that meet the real needs of swimmers.
We want every swimmer to feel confident, comfortable and supported in the water, whether they're swimming recreationally, training with their club or competing at the highest level.
Swimwear Designed for Every Swimmer
Our collection includes women's one-piece training swimsuits, athletic bikinis, men's performance jammers and briefs, and our innovative SecureFlo period swimwear.
Designed for training, competition and recreational swimming, our swimsuits feature chlorine-resistant, quick-drying fabrics, UPF 50+ sun protection and full lining for added comfort, durability and confidence in the water.
From beginners to competitive athletes and masters swimmers, we offer practical, performance-driven swimwear for the entire swimming community.
Innovation That Makes a Difference
One of our signature innovations is SecureFlo, our period-proof training swimwear collection, created to help swimmers stay confident and continue participating in practices, training sessions and competitions during their periods.
Featuring built-in, multi-layer leak protection, SecureFlo provides an additional layer of confidence while maintaining the look and feel of traditional performance swimwear.
We believe a period shouldn't have to mean missing practice, sitting out a competition or stepping away from something you love. SecureFlo was developed to help keep swimmers in the water with greater confidence and peace of mind.
Supporting Swim Clubs and Teams
Swimming is about more than individual performance. It's also about community, teamwork and belonging.
Norca works with swim clubs, teams and organizations to provide custom team swimwear featuring personalized logos and designs. We help teams create a coordinated look that represents their identity and brings their swimmers together.
Our Values
Quality & Durability
We believe swimwear should be made to withstand the demands of regular swimming, training and competition.
Affordability & Accessibility
Performance swimwear should be accessible to more swimmers without compromising on quality, comfort or functionality.
Confidence & Inclusivity
Every swimmer deserves to feel comfortable, confident and welcome in the water, regardless of age, experience or ability.
Innovation & Practical Design
We listen to swimmers and look for ways to create products that address real needs, improve comfort and make swimming more enjoyable.
Community & Connection
We are proud to support local swim clubs, teams, families and the wider swimming community.
Proudly Based in Quebec. Made for Swimmers Everywhere.
As a Quebec-based business, we are proud to support the swimming community throughout the West Island and Greater Montreal area.
We offer bilingual customer service, convenient local pickup options and shipping across Canada and the United States.
At Norca, we're passionate about helping swimmers find swimwear they can count on, whether they're training for their next personal best or simply enjoying their time in the pool.
Norca is proudly Canadian — read more about what makes us a Canadian swimwear brand.